It can be tough coming up with ideas for nursery advertising that are great for your overall nursery social media without taking up a ton of your time as a manager or owner. So, I’ve done the first part for you by coming up with 10 nursery Facebook post ideas for you to use that are more than just sharing what your children have done today - you’ll just need to add in pictures and some text to personalise it for your own setting!
If you’re marketing a nursery that uses other social media platforms, like Instagram or TikTok, you can use these ideas there too!
Quick Tip for Social Media Nursery Marketing
Facebook wants people to like, comment, share or save your content - if it does this, it will appear on more people’s feeds that are likely to engage with your content. This is a key factor to consider with your nursery Facebook page. Before posting, always consider…
Why are you posting this?
Who is it for?
What action do I want the viewer to take? A like? Comment? Message?
1) Share easy to-do activities for parents to continue at home.
Be specific about the children in your setting at the moment and what their next steps or interests are as this will show any prospective families how well you know the children in care. For example, if dinosaurs are popular in your toddler room, you could do:
A short, snappy video of an easy to replicate activity.
A photo of an activity/ies that is labelled with the items needed.
A photograph with instructions in the caption.
2) Meet the team posts.
Show any prospective enquiries who your team are, what they do and their qualifications. We use social media to form connections with others so use staff to your advantage and show your team off! You could:
Do a 10-30 second video in an interview style.
Do 30 second video sped up of a staff member dancing/reading/engaging with the children and voiceover an introduction on the top.
Upload an image with the information on the page.
3) Day in the life posts.
I’m sure you’ve all seen influencers post a “day in the life video” and it’s easy to replicate and do yourself for your nursery advertising. This gives prospective families a glimpse into what happens in you’re early years setting encouraging them to come for a show around. It also gets staff members involved!
A 10-20 video containing 5-10 1-3 second clips following a practitioner or room for the day with a voiceover, such as preparing snack, tidying paint up and putting their coat on for outdoor play,
5-10 photos of a staff member throughout the day conducting different activities.
4) Before and after posts.
Hairdressers share lots of before and after pictures and you can too (but without the haircut!)! These posts are quick and easy to make - they take absolutely no effort, you just need to take an image at the right time.
Take a picture of a tuff tray before and after the children have played with it.
Take a picture of a room or area before and after the children have explored it.
Take a picture of a member of staff before and after taking part in a messy play activity.
5) Testimonials and reviews.
We trust the opinions of others so make sure to show off the good things other people are saying about your early years setting when planning your nursery marketing.
A 10-30 second clip of a parent describing their time with you.
A quote from a parent presented as an image.
6) Time lapse videos of your setting in action.
Time lapse videos are an easy thing to do when it comes to marketing a nursery. This is a great way to show off what you do in your nursery and preschool, as well as the thought that goes into it. You can use this to highlight various areas of your setting. All you need to do is set up your camera or tablet somewhere to record and carry on with what you planned.
Setting up a tuff tray or sensory bin.
Rearranging the layout of one of your rooms.
Preparing food for snack time.
7) Share the journey of your early years setting.
Social media marketing is moving towards a much more story-telling approach to form connections. Make use of this trend by sharing the journey of your setting - talk about what inspired you to get started, your biggest accomplishments and any challenges you’ve faced.
Share images of your nursery throughout the years - this could be just done as a photos or with some text on it for more information.
Share images of your team over time to show how it’s changed.
A 30-60 second video of you explaining where your setting began.
8) Share something that happened during the day with an open-ended question,
Open-ended questions are an easy form of nursery marketing as they a low-effort way to encourage comments on a post in a way that encourage humour and light-heartedness. Share a tidbit of information and pair it with an open-ended question for your followers to respond too.
Today in baby room, we sang Twinkle Twinkle 5 times in a row… what nursery rhymes do you find most annoying?
Today, we had a toddler cry because [staff member] wouldn’t let a child use the scissors to cut their hair. Why has your child cried today?
9) Share tips and tricks about common struggles your families are facing.
This is a chance to show your expertise and demonstrate to your families that you are listening to their needs.For example, have you noticed that lots of children are struggling with biting? Are there families in your setting going through a bereavement? Create posts around these topics.
Share a 30-45 second video with your three top tips for a certain tip.
Share these tips as an image.
10) Share the latest news and updates that affect your parents or settings.
This could be something that comes in the news, such as an update from the government or a reminder that funding forms have been sent out and ask them to leave their thoughts or questions. This shows prospective enquiries are up-to-date with things that affect you and them and provides them with a chance to share their own thoughts with you.
You could reshare a new article from a trusted source.
You could use an image and text with a brief overview.
Does that still sound like a lot of work? If so, feel free to get in touch and let's talk about reducing your workload as an early years manager!
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